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Digital Without a Soul: Black Ops on Twitter in the Philippines

By on Sep 27, 2014 in Digital Publishing | 9 comments

How Distasteful, Obvious, Sad, and Desperate Some People Can be Rant mode: On. Just recently Smart Communications launched a free Internet offer of (30MB daily) for their prepaid subscribers. It’s definitely a game changing offer because it opens up a lot of opportunities for Filipinos who can’t afford expensive data plans to the Internet (not just limited to Facebook). There are limitations though like not having access to video streaming, peer-to-peer downloading, and OTT messaging. However everything else in the Internet is now open to Filipinos with a Smart prepaid sim. The day after the offer black ops on social media started to happen (click the link for screencaps and detailed explanation on Unbox). Twitter accounts with foreigner profile pics, usually beautiful women, with no followers and no following, start replying to people on Twitter who mention “Smart...

Why Constantly Building and Launching Stuff is Awesome

By on Sep 14, 2014 in Digital Publishing | 4 comments

Every major professional milestone of my career so far can be traced to a blog or site that I put up during that phase in my life. It all started a little over a decade ago when I was with Level Up Games, the leading game publisher in the Philippines. I put up a gaming site called and it became a daily source of stress, inspiration, and joy for me, hehe. Imagine having to read and approve hundreds of comments from gamers who would freak out and curse each time there was a technical issue with the game. Anyway, after my time with Level Up, I closed the site though in hindsight I probably should have kept it running since there are only a few gaming sites in the Philippines today. When I was finally starting to fully embrace the world of digital marketing, I put up New Media Philippines. I started writing and sharing everything I knew about digital and it surprisingly gained...

Di9it Takes the Ice Bucket Challenge

By on Sep 14, 2014 in My Work at Digit | 0 comments

We were challenged by the President of Resorts World Manila, Mr. Kingson Sian, to do the #ALSIceBucketChallenge. In response we did ceremonial dumping of ice cold water and we also donated as a company to the ALS Foundation and the East Avenue Medical Hospital in Quezon City. We’re challenging Google Philippines, J&J Marketing, and Fonterra Marketing! Enjoy the video below...

Thirteen Cheers for 2013!

By on Jan 1, 2014 in Family, Featured, My Work at Digit, News | 1 comment

We’re barely just a few days away from 2014 and I just wanted to take a quick look back at the year that was. 2013 was an amazing year filled with a lot of challenges, blessings, and losses. To celebrate the last 12 months, I compiled thirteen major blessings and milestones that I’d like to call “13 Cheers for 2013″ (lol). It was actually a surreal experience compiling these moments and looking for photos to visualize them. Writing this post was an enriching activity in itself and I’d recommend it all of you guys (if you can find the time to do it, hehe). Okay so in no particular order, here my the 13 Cheers for 2013! Making the Big Leap to Advertising — Joining Di9it-DM9 Leaving TV5 was a very difficult decision but it turned out to be a wise one! With Digit I’ve been able to learn so much at such a short amount of time. I’ve only been...

New Beginnings: A Long Overdue Post

By on Jun 25, 2013 in Featured, My Work at Digit | 0 comments

A long overdue post Last December I left TV5 as their Business Unit Head for Online Publishing. Working for a TV network was definitely one of the most fun, enjoyable, and educational experiences I’ve had in my professional career. I will forever look back at my stay at the Kapatid network with fondness especially when I think about all the friends I’ve made and how working there gave me a better perspective into the work of my wife (who happens to be a TV5 reporter). At the start of this year I embarked on a new adventure as the Managing Partner & Director for Di9it (Digit), the creative digital agency of DM9 JaymeSyfu. Jumping over to agency side was initially daunting but I knew it would be the perfect way to round off my digital career. I’ve done product, brand, publishing, blogging, online freelancing, consultancy, and media. The last thing missing on the CV...

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