This is in response to a recent article published on Inquirer.Net about how politicians overspent in the 2007 Senatorial Elections for their media campaigns. This was pointed out by election watchdog group called Pera’t Pulitika. Apparently they got their data from a credible source - AC Nielsen, one of the premiere research agencies in the world. The cap is P135M and that’s already a lot of cash to spend on media if you ask me. According to the article, Prospero Pichay led the group of over-spenders hitting an estimated media spending of P224M. The other senators who overspent were Villar, Arroyo, Angara, Defensor, and Legarda. The total combined spending of these 6 senators reached more than P700M, and that’s just for a Senatorial campaign in a 90-day period. With this in mind, I pose 3 questions. The first one is how the hell will these politicians get an ROI for this major investment? The second one is how much more money will be spent on 2010 when we see some of the richest men on this country battle it out for the Presidency? Lastly, why weren’t the violators sanctioned? (more…)