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Salamat Kapatid! 5 Lessons Learned Working for the Happy Network!

By on Jan 2, 2013 in My Work at TV5, Success | 0 comments

December 28 was my last day working for the Kapatid network, TV5. I worked there for a little over 2 years and it’s been one of the most rewarding posts I’ve ever had. Not financially, but more of the learnings, insights, and experience that a digital/techie marketer can only get by working for a masa-based, traditional, go-for-the-heart TV network. In lieu of the usual “things to be thankful for in 2012” article, allow me to just share the top 5 lessons that I’ve learned working as New Media dude over at TV5. Lesson 1: Hit the Heart Sometimes digital marketers get lost with the technical or creative aspects of their campaigns and their materials. At the end of the day it boils down to your message resonating and connecting with your audience. Regardless if you’re using pictures or text you need to be able to tell a story and build an emotional bridge to the heart of your target market. The temptation to go all-out with features and complex executions will always be there but sometimes a single image can even be more powerful than a website that took months to create. Lesson 2: Web design is not just about creatives or user interface, it should also be about user emotion When people come up with sites they usually zero in on the creatives, the programming, and the user interface. Sometimes the problem with the creative side is they stick to much to templates and stops them from creating something that’s really innovative. Adopt a “there can be no wrong” attitude during brainstorming and let the wildest ideas fly. Ask yourself if this kind of execution will illicit or evoke a certain emotion that you want to tap for your message. Lesson 3: Crisis is inevitable, have a crisis management plan Social media has arrived. It is part of communications now and those that ignore it can do so at their own peril. While social media offers so many promotional and marketing benefits, it can also be the biggest source of headaches for companies. Here’s the bad news: crisis is inevitable. The question is: are we prepared for it? Be preemptive. Create processes and systems for dealing with crisis online. Lesson 4: Never assume everyone understands digital Not everyone can understand and appreciate digital yet. This goes for your target market, your co-workers, and most especially, your bosses. Be patient and relentless in explaining digital. Be the champion, evangelist, and authority in your company. Never ever give this up because the moment you do you will end up being an order-taker. Keep sharpening your mind and always learn the latest trends. Be in the know so you are ahead of everybody else. Lesson 5: Collaborate because you will fail if you do it alone I’ve had the opportunity to work with some of the most brilliant minds in the TV industry in my stay at TV5. Not all of them are digital folks and in fact some of the best learnings I’ve had are from people who haven’t “bought into” the digital craze yet but they have so many insights when they question our work. I know I only said 5 lessons in the the title but I will add one last. And this one is for everyone in TV5 New Media. Lesson 6: Give ownership to your team and let them spread their wings 🙂 To those asking where I’m going next, stay tuned! Can’t say yet but it’s definitely exciting! Happy 2013 everyone!...

What’s it like giving a talk at the IMMAP Summit

By on Sep 9, 2012 in My Work at TV5, Speaking Engagements | 0 comments

The last two months passed me by so quickly! I had a couple of big events and it’s only now that I have time to just kick back, relax, and reflect. At the beginning of this year I never expected to have so many talks but I found myself in front of a variety of people: bishops and priests, educators, PR practitioners, and even to Pastors (I’ll talk about this in another entry). One of the highlights though was that I was able to give a 30-minute talk during the 2012 IMMAP Summit in Powerplant, Rockwell. It was a very special engagement for me for several reasons. We got to introduce Kristn! First, it was the “soft launch” of Kristn, a project that we’ve been working on tirelessly for the last few months at TV5. It was an amazing feeling going up the stage and slowly building up to the reveal of Kristn at the end. We only showed a teaser video and I’m really excited to actually share the product to the public later this month. To those who are curious and want a preview you can sign-up at our Closed Beta Page here. We’re sending out test accounts to people everyday starting Monday this week. It was also a very humbling experience to talk about the project since the credit really should be with the team. The editorial, design, and development team working on Kristn are amazing people and I wish I had the opportunity to just make them go up on stage and take a bow but maybe we can do that for the actual launch instead, hehe. It’s the IMMAP Summit Second, I have profound respect for digital marketing as a craft and the IMMAP Summit is the biggest local conference/gathering of digital marketing professionals. I consider it a huge honor and privilege to be given a chance to go up the stage and address the audience. I was actually very nervous leading up to the event and I think it showed during my presentation, hehe. My topic, “Breaking the Barriers: Digital and TV”, is also something close to my heart since it’s what I’ve been working on at TV5 for almost 2 years now. I’ve grown to appreciate, love, and be in awe of the TV industry because of their natural expertise in creating content that can connect to the Filipino heart. This is I think the missing element in a lot of digital campaigns. This brings me to the next reason why the IMMAP Summit was special for me. I got to talk about my wife! Haha! As most of you know, my wife is a reporter. If there’s any job that will teach you the importance and value of understandable and “connectable” content, it’s being a journalist. Reporters go out everyday building stories and they end their day sharing it to the country. “Build” is the appropriate word because they have to work on an angle, connect to sources, get videos, edit the materials, create the news bit, and then sell it to the producers. After that they go home, sleep, and do it again the following day. I’m proud of my wife and I have a deep appreciation for the men and women of the news. Being given the opportunity to share that, especially in the context of my talk, was an amazing experience. Over-all the 2012 IMMAP Summit for me was a blast! Definitely something that I’ll always remember. Thank you to the organizers for inviting me and I look forward to attending next year once again (as a delegate). My only comment though is that they should seriously consider changing venues, lol. *Photos used are from the tweets of Trixie, Ronna, and...

Value of Momentum and How to Harness It

By on Sep 2, 2012 in My Work at TV5, Success | 1 comment

Momentum is one of the most natural powerful forces in the world. Having it can spell the difference between succeeding or failing in projects that you’re working on. With momentum you have you extra sharpness, determination, and willpower. It’s literally like going “super mode” (Super Saiyan for DBZ-Anime fans). The biggest benefit with having momentum is that usually when you win, you win big. The real value of momentum though is found not in the individual but in collective situations. Being able to instill and build a culture of momentum in your team will lead to better productivity, morale, and creativity. Unfortunately most managers and leaders take it for granted. They don’t have a strategic approach to building it and harnessing it. Here are some tips on how to do that: 1. Express Appreciation for your Team I have a tendency of looking situations like a game. When it comes to the workplace I sort of have this visual “Happiness Bar” in my head when I look at the team. The higher the bar is, the more productive and creative they are. The higher the level the faster and better we can tackle problems and execute projects. Compliments will help build that bar up. The only bad kind of compliment is the one that’s never said. If someone does a good job, praise them for it. If you’re going to do it via e-mail, don’t just say “good job”. List down why you think that person did well so he or she can keep on doing that. If you’re going to do it personally, throw in a big smile or a tap on the back. Note that you have to be sincere when you do this. If you’re not, it will show and it will just backfire. 2. Get them involved and make them own it One of the best ways to build momentum quickly is to make your team know and feel that they own the project. There’s some sort of art in doing this. Personally the best way I know how to do it is to involve the team as early as the brainstorming stage. It’s also not enough that they’re in the room when you do the session, you have to learn how to draw out the ideas they have in them and you have to create an atmosphere where all ideas, regardless if they’re bad or good, are welcome. Let them say it then acknowledge it and build on that so that they will own it. 3. Celebrate accomplishments and milestones One of the biggest lessons I’ve learned in the last few years is that you need to take quick breaks and recognize small triumphs. This is critical because those little celebrations put it a lot of “points” into that happiness bar. Celebrations don’t always have to be big or with the whole team. Sometimes you can bring a few members of your team out, treat them to lunch, and just thank them for their efforts. 4. Learn to manage healthy conflict A fake atmosphere of happiness is not productive and it doesn’t necessarily build momentum. If someone screws up, don’t let it pass without communicating with them. Always remember that a constructive rebuke is just as important as a gracious compliment. The hard part in conflict though is in group scenarios. You need to be able to learn and teach your team how to manage conflict so that what is work doesn’t become too personal. Keep doing it until it becomes culture The reality with creating a culture is that there’s no way to do it overnight, especially if there’s a lot of unlearning you have to do (existing team with bad habits, that’s for a different post though). Over time your team will build chemistry, the culture will be established, and hopefully newcomers will pick it up and get in...

TV5 New Media Team Building

By on Aug 5, 2012 in My Work at TV5 | 0 comments

What are team building sessions for? According to the ever so trusty Wikipedia, the objectives are as follows: The overall goals of team building are to increase the teams understanding of team dynamics and improve how the team works together. Unlike working as a group, working as a team incorporates group accountability rather than individual accountability and results in a collective work product.[5] Team building encourages the team approach to working on a project. There are many advantages to this approach. These advantages include the following: – Increased flexibility in skills and abilities – More productive than work groups with individual mindset – More beneficial in times of organizational change – Encourage both individual and team development and improvement – Focuses on group goals to accomplish more beneficial tasks Here’s what happened to our team building in a few photos: More after the break. No photos of what happened during the evening (lol). Session was facilitated by YOUnique Author, Jayson Lo. Personally I think it was a huge success. We all just need to follow through and apply all the learnings in how we go about our work. Many thanks to Trixie and Cereb for organizing! Oh to end let me just say that you need to add the following to make for a successful team building: 1.) Good food. 2.) Good company (the people, not the company you work for). Check and...

Pressure is…

By on Jul 28, 2012 in My Work at TV5, Speaking Engagements | 0 comments

Seeing your picture in this line-up of speakers for the upcoming 2012 IMMAP Summit! Hahaha! Seriously though, I am truly honored and humbled to be included in the roster of speakers for the upcoming 2012 IMMAP Summit. The title of my presentation is not yet in the site since we’re still finalizing it. Hopefully we can share it with everyone by the end of the first week of August. For the full list of speakers, click here. Hope to see you guys there! IMMAP = Internet and Mobile Marketing Association of the...

Go Kapatid

By on Sep 6, 2011 in My Work at TV5 | 0 comments

DARK HORSES By:Switchfoot Yeah I’ve made my mistakes I’ve seen my heart cave in I got my scars I’ve been to hell and back again Born for the blue skies We’ll survive the rain Born for the sunrise We’ll survive the pain [Chorus:] We’re singing… Hey, you can’t count us out We’ve been running up against the crowd Yeah, we are the dark horses We’re singing… Wait! It’s not over now We’ve been down but we’ve never been out Yeah, we are the dark horses We found the way out The city takes everything it can But outside the crowds I can feel my lungs again Born for the blue skies We’ll survive the rain Born for the sunrise We’ll survive the pain [Chorus] We’re singing La la la la la la la La la la la la la la. Yeah! Born for the blue skies Born for the blue skies Born for the sunrise We’ll survive the pain [Chorus:] We’re singing… Hey, you can’t count us out We’ve been running up against the crowd Yeah, we are the dark horses We’re singing… Wait, don’t care what they say We know we’ll find a way Yeah! We are the Dark Horses Yeah! Laa la-la-la-la-laa Laa la-la-la-la-laa [Faded Voice:] Keep running for the dark horses Hope makes the blood change courses Keep running for dark horses Stand up for the dark horses Keep running for the dark horses Hope makes the blood change...

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