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TV and Digital are connected at the Hip and what this means for the 2013 Campaign and the Cybercrime Act

By on Sep 26, 2012 in Cybercrime Act, Featured, News, Speaking Engagements | 1 comment

I’ve been working in TV5 for almost two years now and this has given me a deeper appreciation for the relationship of TV and Digital, especially social media. If there’s one conclusion I can draw it’s that TV and Digital are connected at the hip. They are inseparable and as internet becomes more pervasive it doesn’t actually eat into the audience of TV but rather enhances the entire content consumption experience by adding interactivity. Symbiotic relationship of TV and Digital If there’s any profession that’s at par or even more connected to social media than digital marketers and social media managers, it’s journalism. Newsrooms have social media desks now whose sole responsibility is to gather news from social networking sites like Facebook and Twitter. They also follow influencers like celebrities, government agencies, and politicians. A tweet from one of these individuals or organizations is almost as good as a press release! Other than the social media desks, almost all reporters and news personalities are on social media as well. This unbreakable connection between News and Social Media completely shifts how Public Relations is done. It’s a push and pull relationship. News drives conversations on social media (TV as the catalyst, then audience responds via Twitter/FB/Blogs) and at the same time News culls what they can from social media and they feature it as content on their programs which air on TV. The amplification that happens is two-way. Each platform expands the audience of each other making it a symbiotic relationship between the two. A Case Study: “Sotto Plagiarism” To illustrate how this relationship works let’s take a look at how social media reacted to Senator Sotto when the plagiarism issue exploded. We plotted out how many times “Sotto Plagiarism” was mentioned on Twitter on a daily basis below. As it is you can already draw so many conclusions. It becomes much more interesting though if you plot out the key events that happened that drove the conversations. See below. Here’s how it happened in the context of the relationship of TV and Digital: – Senator Sotto delivers his speech on August 12 but conversations only took place on August 15 when the Filipino Freethinkers’ blog entry surfaced and picked up by the social media accounts of TV, Print, and Radio news teams (after vetting). – Conversations reach an all time high when Senator Sotto, during an interview with one of the most influential social media journalists Karen Davila, mentioned the killer phrase “Blogger lang yun”. It was obviously taken out of context by a lot of people but that’s irrelevant since the nature of social media is one that you cannot control. – Conversations keep going and when the chief-of-staff of Senator Sotto goes on media rounds and drops controversial replies, especially this one: “Copying is common practice in the Senate.” – Conversations spike again when Senator Sotto retaliates against his critics in his speech on TV. Throughout this timeline traditional media was informing the public using their mediums, expanding the reach of social media. At the same time TV drove the content and the conversation happening on social media. Listening and Analytics is CRITICAL for 2013 Campaign More than social media presence, a critical piece of digital strategy for the 2013 campaign is how politicians will do listening, monitoring, and analytics. Without a scientific and strategic approach to how they will listen, they will not be able to nip problems at the bud and these “small issues” can suddenly blow up in their faces when traditional media picks it up, features it, and gives the issue a nationwide audience. Listening and analytics will trump black operations. If you have solid monitoring you can find out plotted fake issues and address them quickly. When Senator Pia Cayetano was blamed for plagiarism as well all she needed to do to quash it and kill the issue was tweet a reply. How can you censor reactions? Here’s the thing that a lot of politicians don’t understand: you cannot control the internet, especially social media. The medium itself is all about conversations and reactions. It’s about commentary and opinon. That brings me to my last point. The Libel clause in the Cybercrime Act is a dated and irrelevant 80-year old law. It cannot simply be expanded to digital because it is second nature for people to react to current events and news items on Facebook and Twitter. We can probably create a specific law for Cyber Bullying and Online Defamation but to simply “copy-paste” the Libel clause in the Cybercrime Act goes against the very spirit of the law (which was meant to curb Cybersex, child pornography, hacking, etc.) and the nature of social media. As long as there is TV, Radio, and Print, there will be conversations about contentious issues and topics on social media. It’s the public’s way to react and respond. It’s their way of saying if a certain politician is doing a good job or not. Yes, sometimes some people go overboard and maybe those extreme cases are the ones that should be included in the revised defamation clause but anything less than that infringes on our fundamental right to express...

Social MEdia: Social Good Summit Dialogue Talk (Video and Slides)

By on Sep 26, 2012 in Featured, Speaking Engagements | 0 comments

Rappler just uploaded the full video of my 12-minute talk (went overtime a bit) during the Social Good Summit Dialogue last Saturday morning. Watch the full talk in the embedded video below and check out the slides I used in the slideshare post right after. Lessons on using Social Media for Social Good from Carlo Ople Thanks again to the organizers for the invitation! Looking forward to next year’s Social Good...

What’s it like giving a talk at the IMMAP Summit

By on Sep 9, 2012 in My Work at TV5, Speaking Engagements | 0 comments

The last two months passed me by so quickly! I had a couple of big events and it’s only now that I have time to just kick back, relax, and reflect. At the beginning of this year I never expected to have so many talks but I found myself in front of a variety of people: bishops and priests, educators, PR practitioners, and even to Pastors (I’ll talk about this in another entry). One of the highlights though was that I was able to give a 30-minute talk during the 2012 IMMAP Summit in Powerplant, Rockwell. It was a very special engagement for me for several reasons. We got to introduce Kristn! First, it was the “soft launch” of Kristn, a project that we’ve been working on tirelessly for the last few months at TV5. It was an amazing feeling going up the stage and slowly building up to the reveal of Kristn at the end. We only showed a teaser video and I’m really excited to actually share the product to the public later this month. To those who are curious and want a preview you can sign-up at our Closed Beta Page here. We’re sending out test accounts to people everyday starting Monday this week. It was also a very humbling experience to talk about the project since the credit really should be with the team. The editorial, design, and development team working on Kristn are amazing people and I wish I had the opportunity to just make them go up on stage and take a bow but maybe we can do that for the actual launch instead, hehe. It’s the IMMAP Summit Second, I have profound respect for digital marketing as a craft and the IMMAP Summit is the biggest local conference/gathering of digital marketing professionals. I consider it a huge honor and privilege to be given a chance to go up the stage and address the audience. I was actually very nervous leading up to the event and I think it showed during my presentation, hehe. My topic, “Breaking the Barriers: Digital and TV”, is also something close to my heart since it’s what I’ve been working on at TV5 for almost 2 years now. I’ve grown to appreciate, love, and be in awe of the TV industry because of their natural expertise in creating content that can connect to the Filipino heart. This is I think the missing element in a lot of digital campaigns. This brings me to the next reason why the IMMAP Summit was special for me. I got to talk about my wife! Haha! As most of you know, my wife is a reporter. If there’s any job that will teach you the importance and value of understandable and “connectable” content, it’s being a journalist. Reporters go out everyday building stories and they end their day sharing it to the country. “Build” is the appropriate word because they have to work on an angle, connect to sources, get videos, edit the materials, create the news bit, and then sell it to the producers. After that they go home, sleep, and do it again the following day. I’m proud of my wife and I have a deep appreciation for the men and women of the news. Being given the opportunity to share that, especially in the context of my talk, was an amazing experience. Over-all the 2012 IMMAP Summit for me was a blast! Definitely something that I’ll always remember. Thank you to the organizers for inviting me and I look forward to attending next year once again (as a delegate). My only comment though is that they should seriously consider changing venues, lol. *Photos used are from the tweets of Trixie, Ronna, and...

Pressure is…

By on Jul 28, 2012 in My Work at TV5, Speaking Engagements | 0 comments

Seeing your picture in this line-up of speakers for the upcoming 2012 IMMAP Summit! Hahaha! Seriously though, I am truly honored and humbled to be included in the roster of speakers for the upcoming 2012 IMMAP Summit. The title of my presentation is not yet in the site since we’re still finalizing it. Hopefully we can share it with everyone by the end of the first week of August. For the full list of speakers, click here. Hope to see you guys there! IMMAP = Internet and Mobile Marketing Association of the...

What’s your Passion?

By on Feb 14, 2011 in Speaking Engagements, Success | 1 comment

I was invited to be a panelist for the Ayala Young Leaders Conference 2011 last week. During the discussion, we were asked what we were most passionate about in life. Initially I was going to say “marketing” or “digital marketing” because that was my profession and industry. However a few minutes before I was called to answer I had a realization that everything that I’ve ever done was the result of my true passions: reading and writing. It started way back when I was a kid when my older brother gave me a fantasy novel called Dragonlance. At first I was bored with reading it but after a few minutes I got hooked and was plunged into another world. I distinctly remember missing lunch and merienda that day because I just poured all of my time into reading it. I couldn’t stop reading! After I’d finish one book I’d pick up another and read more. That was how my love affair with books began but just like any great love story it would have to temporarily end. I stopped reading books sometime in High School and it was only until I was in the corporate world that I rediscovered it again. When I was trying to get promoted to Brand Manager in one of the companies that I worked for, the Sales & Marketing Director gave me advice that I would forever take to heart. He told me that the secret to success is learning from the experience from others and the best way to do that is to read books. He gave me a list of marketing books that I should read. That same day I went to National Bookstore and almost blew my entire paycheck on books. The rest is history. Former Sales Director Level Up! Apol Dionglay (man on the right) After that incident in my last job, I would turn to books each time I need to improve at something. When I was having problems handling my finances I invested in several personal finance books including titles from Chinkee Tan, Larry Gamboa, Francisco Colayco, Efren Cruz, and Dave Ramsey. When I was starting to play competitive poker, I hit books again written by Daniel N. and Doyle Brunson. When I rediscovered God I spent countless hours on Christian books and of course the bible. When my career started to head towards digital I got almost all the digital marketing and social media books in Fully Booked and Powers Books. I also got a lot of encouragement from my family and friends who told me that my late grandfather (Sen. Blas F. Ople) was also a voracious reader. To add to all of that I subscribe to around 30 blogs and websites and I read all of them everyday. It’s sad that when you’re young reading books is “geeky, nerdy, and uncool”. I strongly encourage everyone, especially the next generation, to see the value in reading. It can change your life for the better. Knowledge that you can apply and put into action will be one of your best secret weapons in the corporate world and even in business. Invest in your self-improvement. Read books. Read blogs. Read newspapers. Read magazines (and don’t just look at pictures). 🙂 Thank you again to the AYLC for inviting me over. It was a phenomenal experience sharing my life stories with the kids (81 of the top student leaders in the PH attended the...