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TV and Digital are connected at the Hip and what this means for the 2013 Campaign and the Cybercrime Act

By on Sep 26, 2012 in Cybercrime Act, Featured, News, Speaking Engagements | 1 comment

I’ve been working in TV5 for almost two years now and this has given me a deeper appreciation for the relationship of TV and Digital, especially social media. If there’s one conclusion I can draw it’s that TV and Digital are connected at the hip. They are inseparable and as internet becomes more pervasive it doesn’t actually eat into the audience of TV but rather enhances the entire content consumption experience by adding interactivity. Symbiotic relationship of TV and Digital If there’s any profession that’s at par or even more connected to social media than digital marketers and social media managers, it’s journalism. Newsrooms have social media desks now whose sole responsibility is to gather news from social networking sites like Facebook and Twitter. They also follow influencers like celebrities, government agencies, and politicians. A tweet from one of these individuals or organizations is almost as good as a press release! Other than the social media desks, almost all reporters and news personalities are on social media as well. This unbreakable connection between News and Social Media completely shifts how Public Relations is done. It’s a push and pull relationship. News drives conversations on social media (TV as the catalyst, then audience responds via Twitter/FB/Blogs) and at the same time News culls what they can from social media and they feature it as content on their programs which air on TV. The amplification that happens is two-way. Each platform expands the audience of each other making it a symbiotic relationship between the two. A Case Study: “Sotto Plagiarism” To illustrate how this relationship works let’s take a look at how social media reacted to Senator Sotto when the plagiarism issue exploded. We plotted out how many times “Sotto Plagiarism” was mentioned on Twitter on a daily basis below. As it is you can already draw so many conclusions. It becomes much more interesting though if you plot out the key events that happened that drove the conversations. See below. Here’s how it happened in the context of the relationship of TV and Digital: – Senator Sotto delivers his speech on August 12 but conversations only took place on August 15 when the Filipino Freethinkers’ blog entry surfaced and picked up by the social media accounts of TV, Print, and Radio news teams (after vetting). – Conversations reach an all time high when Senator Sotto, during an interview with one of the most influential social media journalists Karen Davila, mentioned the killer phrase “Blogger lang yun”. It was obviously taken out of context by a lot of people but that’s irrelevant since the nature of social media is one that you cannot control. – Conversations keep going and when the chief-of-staff of Senator Sotto goes on media rounds and drops controversial replies, especially this one: “Copying is common practice in the Senate.” – Conversations spike again when Senator Sotto retaliates against his critics in his speech on TV. Throughout this timeline traditional media was informing the public using their mediums, expanding the reach of social media. At the same time TV drove the content and the conversation happening on social media. Listening and Analytics is CRITICAL for 2013 Campaign More than social media presence, a critical piece of digital strategy for the 2013 campaign is how politicians will do listening, monitoring, and analytics. Without a scientific and strategic approach to how they will listen, they will not be able to nip problems at the bud and these “small issues” can suddenly blow up in their faces when traditional media picks it up, features it, and gives the issue a nationwide audience. Listening and analytics will trump black operations. If you have solid monitoring you can find out plotted fake issues and address them quickly. When Senator Pia Cayetano was blamed for plagiarism as well all she needed to do to quash it and kill the issue was tweet a reply. How can you censor reactions? Here’s the thing that a lot of politicians don’t understand: you cannot control the internet, especially social media. The medium itself is all about conversations and reactions. It’s about commentary and opinon. That brings me to my last point. The Libel clause in the Cybercrime Act is a dated and irrelevant 80-year old law. It cannot simply be expanded to digital because it is second nature for people to react to current events and news items on Facebook and Twitter. We can probably create a specific law for Cyber Bullying and Online Defamation but to simply “copy-paste” the Libel clause in the Cybercrime Act goes against the very spirit of the law (which was meant to curb Cybersex, child pornography, hacking, etc.) and the nature of social media. As long as there is TV, Radio, and Print, there will be conversations about contentious issues and topics on social media. It’s the public’s way to react and respond. It’s their way of saying if a certain politician is doing a good job or not. Yes, sometimes some people go overboard and maybe those extreme cases are the ones that should be included in the revised defamation clause but anything less than that infringes on our fundamental right to express...

Social MEdia: Social Good Summit Dialogue Talk (Video and Slides)

By on Sep 26, 2012 in Featured, Speaking Engagements | 0 comments

Rappler just uploaded the full video of my 12-minute talk (went overtime a bit) during the Social Good Summit Dialogue last Saturday morning. Watch the full talk in the embedded video below and check out the slides I used in the slideshare post right after. Lessons on using Social Media for Social Good from Carlo Ople Thanks again to the organizers for the invitation! Looking forward to next year’s Social Good...

Cybercrime Act a hot topic during the Social Good Summit

By on Sep 23, 2012 in Cybercrime Act, Random Remarks | 0 comments

The Cybercrime Act was one of the topics that dominated the open forum of the Social Good Dialogue and Summit yesterday at the Greenbelt MyCinema and AIM Conference Hall. It was the proverbial “elephant in the room” since only a few speakers touched on it but you could feel that the audience wanted them to discuss it. Personally I couldn’t pass up the opportunity to ask Undersecretary Manolo Quezon III his thoughts about it during the morning session and he was game enough to do so. Manolo shared that debates on the Cybercrime Act were important and that it’s the first step in a process. The implementing rules and regulations have yet to be fleshed out and he confirmed that Senator Guingona is planning to challenge the bill and have some parts of it amended. Later on in the afternoon session at the actual Summit, the Cybercrime Act popped up again in the open forum and this time at the hot seat was Secretary Ricky Carandang and Secretary Mon Jimenez. Unfortunately the answer Secretary Carandang gave was a bit vague but he did confess that he hasn’t read up much on the bill yet. The real highlight though was when cyberbully victim Chris Lao started to talk about the Cybercrime Act. He took up the cudgels for the bill and even lauded the higher penalties on online libel compared to other mediums like print and TV. Initially I was shocked that the poster boy for the Freedom of Information Bill (which at it’s core is about freedom) was supporting the Cybercrime Act. However I eventually understood that this guy was really speaking from the heart and what he was saying was really shaped by his experience as a victim. I probably would have been swayed to flip and support the bill but I’ve also heard testimonials from innocent people who were sued for libel and had to go through hell as well. Here’s the big lesson about the Cybercrime Act: there has to be balance. Cyber bulling has to be clearly defined as well so that it can be identified (maybe make it a specific offense different from online defamation). We need to protect both sides and hopefully we will see more amendements soon. Manolo is spot on that the debate truly is important but what’s even more critical is how we take part in...

Statement of Senator TG Guingona in Opposing Cybercrime Act

By on Sep 21, 2012 in Honoring, My Stuff, Random Remarks | 0 comments

In 2010 I campaigned for several candidates who I thought were truly deserving of being in the Senate. One of the senators I campaigned the hardest for (next only to my Tita Toots of course hehe) is Senator TG Guingona. Today I can say that I am happy and proud to have campaigned for him. He’s the only Senator that actually opposed and voted against the Cybercrime Act. Here’s his full statement. EXPLANATION OF SEN. GUINGONA IN OPPOSING THE CYBERCRIME ACT I opposed the passage of the Cybercrime Act because when I stood up to question this law on constitutional grounds, I was concerned about prior restraint. First, some parts of the bill clearly attempts to legislate morality and penalize people if they breach our standards. I feel that as legislators, we have no right to dictate what people should or should not see. Unjustifiable prior restraint is an archaic policy that should not be in our statute books. Furthermore, the law that was finally approved has the following problematic provisions: Transplanting the Revised Penal Code definition of libel without specifying who is liable exposes the owner of online newspapers, blogs, sites to liability. This is problematic because in the case of online communities, people are encouraged to actually participate (make comments, re-tweet, repost on facebook). With this law, editors and owners of these sites will be forced to lock down their websites and prevent people from commenting. I believe that editors can regulate the works of their writers but if you gag the general public, surely the Constitutional right to freedom of expression is threatened. This Act is a prior restraint on the principle of the freedom of expression and freedom of speech. This law sets us back. We cannot legislate morality. The Spanish inquisition has long been disbanded. I do not know why we are reviving it today. -END- A news item already came out earlier today saying that Senator Guingona will be challenging the Cybercrime Act by bringing it to the Supreme Court or tackling it in the next Congress. In whatever way I can, I will volunteer and support TG on this...

What’s it like giving a talk at the IMMAP Summit

By on Sep 9, 2012 in My Work at TV5, Speaking Engagements | 0 comments

The last two months passed me by so quickly! I had a couple of big events and it’s only now that I have time to just kick back, relax, and reflect. At the beginning of this year I never expected to have so many talks but I found myself in front of a variety of people: bishops and priests, educators, PR practitioners, and even to Pastors (I’ll talk about this in another entry). One of the highlights though was that I was able to give a 30-minute talk during the 2012 IMMAP Summit in Powerplant, Rockwell. It was a very special engagement for me for several reasons. We got to introduce Kristn! First, it was the “soft launch” of Kristn, a project that we’ve been working on tirelessly for the last few months at TV5. It was an amazing feeling going up the stage and slowly building up to the reveal of Kristn at the end. We only showed a teaser video and I’m really excited to actually share the product to the public later this month. To those who are curious and want a preview you can sign-up at our Closed Beta Page here. We’re sending out test accounts to people everyday starting Monday this week. It was also a very humbling experience to talk about the project since the credit really should be with the team. The editorial, design, and development team working on Kristn are amazing people and I wish I had the opportunity to just make them go up on stage and take a bow but maybe we can do that for the actual launch instead, hehe. It’s the IMMAP Summit Second, I have profound respect for digital marketing as a craft and the IMMAP Summit is the biggest local conference/gathering of digital marketing professionals. I consider it a huge honor and privilege to be given a chance to go up the stage and address the audience. I was actually very nervous leading up to the event and I think it showed during my presentation, hehe. My topic, “Breaking the Barriers: Digital and TV”, is also something close to my heart since it’s what I’ve been working on at TV5 for almost 2 years now. I’ve grown to appreciate, love, and be in awe of the TV industry because of their natural expertise in creating content that can connect to the Filipino heart. This is I think the missing element in a lot of digital campaigns. This brings me to the next reason why the IMMAP Summit was special for me. I got to talk about my wife! Haha! As most of you know, my wife is a reporter. If there’s any job that will teach you the importance and value of understandable and “connectable” content, it’s being a journalist. Reporters go out everyday building stories and they end their day sharing it to the country. “Build” is the appropriate word because they have to work on an angle, connect to sources, get videos, edit the materials, create the news bit, and then sell it to the producers. After that they go home, sleep, and do it again the following day. I’m proud of my wife and I have a deep appreciation for the men and women of the news. Being given the opportunity to share that, especially in the context of my talk, was an amazing experience. Over-all the 2012 IMMAP Summit for me was a blast! Definitely something that I’ll always remember. Thank you to the organizers for inviting me and I look forward to attending next year once again (as a delegate). My only comment though is that they should seriously consider changing venues, lol. *Photos used are from the tweets of Trixie, Ronna, and...

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