Why Constantly Building and Launching Stuff is Awesome

Unbox and Ungeek Podcast Team (not in photo: Nicole)

Every major professional milestone of my career so far can be traced to a blog or site that I put up during that phase in my life.

It all started a little over a decade ago when I was with Level Up Games, the leading game publisher in the Philippines. I put up a gaming site called Waukster.com and it became a daily source of stress, inspiration, and joy for me, hehe. Imagine having to read and approve hundreds of comments from gamers who would freak out and curse each time there was a technical issue with the game. Anyway, after my time with Level Up, I closed the site though in hindsight I probably should have kept it running since there are only a few gaming sites in the Philippines today.

When I was finally starting to fully embrace the world of digital marketing, I put up New Media Philippines. I started writing and sharing everything I knew about digital and it surprisingly gained steam as the eBook that I wrote which was hosted on that site was downloaded over 30,000 times (crazy). It also opened the opportunity for me to do consultancy work and several employment opportunities presented themselves as well!

Eventually I stopped consultancy and had a short stint with Friendster before eventually moving to TV5. It was here that I rediscovered my passion for technology and despite people saying that the gadget/tech scene was already crowded with a multitude of Pinoy bloggers, I got together a few partners and we put up Unbox.ph. Fast forward three years later the site is now among the top tech sites in the country reaching over 700,000-900,000 unique readers monthly (WILD). Following Unbox, we put up two more sites, UnGeek (Pop Culture) and Unpacked (Travel).

The best thing I’ve learned about constantly building and launching stuff is that you gain confidence, experience, and the knowledge to scale.

Unbox and Ungeek Podcast Team (not in photo: Nicole)
Unbox and Ungeek Podcast Team (not in photo: Nicole)

With our digital publishing business (Unbox, Ungeek, and Unpacked), we have a fairly small team consisting of John, Tim, Jamie, Colin, and myself. For our podcasts we’re usually joined by our good friends from the tech industry: Eason, Nicole, and sometimes Alora. But you know what? Great things truly start from small beginnings (Go Milo). The best thing I’ve learned about constantly building and launching stuff is that you gain confidence, experience, and the knowledge to scale. Your gut feel gets validated and this translates to the energy and excitement you need to be able to create pitch presentations, deliver them to investors, and eventually grow what you started into something closer to what you dreamed about. Sure there are times that we fail and stumble, but truth be told, overcoming these setbacks are what separates the dreamers from the doers.

I started blogging and digital publishing more than 10 years ago and I am absolutely thrilled to finally take this thing to the next level. I can’t share details yet but hopefully this post marks the beginning of another incredible milestone.


By Carlo Ople

Currently serves as the Sr. Manager for Social Media Marketing for TV5. Prior to this he was the Founder and Principal Consultant for Catalyst Interactive Marketing Inc., Digital Marketing Manager for Friendster, and Casual Games Marketing Head for Level Up! Inc. Happily married to Michelle Orosa-Ople.


  1. I don’t always comment on posts but I follow Unbox religiously (saved in my Flipboard feed). Looking forward to greater stuff from you Sir Carlo! 🙂 More power! 😀

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